The Type 00 is a preview of what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.

Jaguar are one of the most iconic vehicle brands in the world thanks to legendary models like the E-Type and C-Type that dominated on the road and racetracks in the 50’s and 60s.

Following the debut of its new visual identity the brand lifted the covers off the Type 00 at Miami Art Week in December 2024. The Type 00 is a preview of what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.

The Jaguar Type 00 is an example of Jaquar at its best, a fearless statement, an object of desire and a concept with bold forms and exuberant proportions that will inspire future Jaguars.

The Type 00 showcases Jaguar’s vibrant new identity. Symbols of change highlight the transformation, inspired by Jaguar’s rich heritage which includes the leaper, a precious mark of provenance.

The Type prefix is a link to the brands provenance, to models like the pioneering E-type. The first zero references zero tailpipe emissions. The second zero represents its status as car zero in the brands new lineage.

Modern design

The visionary design defies electric vehicle convention with a long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boattail that creates a dramatic silhouette along with sophisticated, modernist surfaces.

The Jaguar Type 00 is a prelude to a future generation of Jaguars that aim to recapture the spirit and essence of the brand at its best. A new and unique architecture was developed from scratch to enable the dramatic design of the Type 00.

The latest electrification technology and awe-inspiring designs will make future Jaguars stand out in an increasingly homogenous market.

Built in the UK, the first new-production Jaguar will be a four door GT that will offer a driving range of up to 770km on a single charge.

Dramatic exterior

The confident new face combines upright, flush surfaces with the new Jaguar mark at its centre. A distinctive and precise front light signature emphasises the corners of the car, giving width and grounding it.

The side profile is dominated by bold proportions, along with the Jaguar leaper, laser etched into a hand-finished brass ingot on the side of the car, that theatrically deploy to reveal rear-facing cameras that like the charging ports and front air intakes, remain hidden until needed.

The rear continues the bold statement. A glass tailgate and panoramic body-harmonised glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal strikethrough graphics, which hide dramatic full-width taillights and emphasise the power and scale of the Type 00.

Captivating interior

A pair of dramatic butterfly doors and pantograph tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe-inspiring cabin features three hand-finished brass lines which run the length of the interior, with a central 3.2m long brass spine that splits a pair of floating instrument panels.

Soothing travertine stone functions as a plinth, supporting the floating seats and central spine. They inspired the rich layered tonal colour palette of the interior. Woven textiles add to the sense of craftmanship. A tactile wool blend, inspired by handwoven yarns, envelops the two seats, sound bar and flooring.

Just as on the outside, deployable technologies are a hallmark of the interior. Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand, revealing hidden splashes of exuberant colour.

Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case, which allows occupants to engage with the vehicle and extend the concept of customisation and personalisation.

Shop for your next Jaguar, safely and conveniently on the Motus Select website today

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